Pinterest for Marketing

Pinterest is best employed by companies that are driven by pictures. Pinterest allows companies to make pinboards of their own for display of their goods. But because Pinterest is a social networking website that relies on the sharing of photos, companies can’t simply post pictures and hope for visitors.

By way of instance, a Jean company may perform the Denizens of Denim themed board which would feature a variety of photographs of the denim collection. That board can then be connected to the companies website so that Pinterest users can easily visit the website to buy something if they see something they enjoy.


Tourism can also use the website, though has not yet. Travel photos are very common on Pinterest. A savvy tourism company can help build on these collections and build collections of their own to be able to create interest in their destination. Pinboards can then be connected to travel sites to help customers plan trips to places they’ve fallen in love with because of a successful photo effort.

Any company that can reach out to their customers via graphics can use make use of Pinterest as an advertising tool. A business might want to think about hiring a young photographer and giving them the mission to find or shape persuasive images that involve the products or services. A compelling image campaign could generate interest in a company, even though it was not directly geared towards acquiring a consumer to get a particular project. Businesses could also establish a photographic contest, asking users to pin and submit their own graphics with their product or service being the frequent theme. The best pictures would be selected for the business’s board, developing a compelling photo campaign and creating a buzz about the business, while also giving new photographers an opportunity to show their work.

Last, Pinterest is now a free screen space for visual artists. Visual artists like painters and photographers can design and exhibit their own collections, hopefully generating interest and sales of the artwork.

The trick to social media marketing is to talk about. Social networking is precisely what its name implies, a way for people to share media they love.